Why Is It Always The Boss’s Fault?

On from Analytics Culture

I have been reading a lot lately about general analytics, performance dashboards, and database marketing. A common commentary in all those books, articles, and blogs is senior management’s buy in. You will see it everywhere: if you don’t find a mentor, sponsor, or champion of some sort, your analytical project runs very little chance of … Continued

Sign ‘O’ the Times

On from Analytics Culture

Much more than the news of the new Google Analytics version (which, as any other application upgrade, has its share of improvements and mistakes), the one of Eric T. Peterson leaving Visual Sciences to start his own practice grabbed my undivided attention. There is someone who is telling something very important to the market; heck, … Continued

Flying On Instruments

On from Analytics Culture

You know I try to keep this blog focused on how Web Analytics, gosh, Analytics in general, impacts the marketing/business culture of organizations. Since it’s slowly becoming my habit to post stuff instead of writing the post I intend to write, I just came across this one on Juice Analytics (old post in March). Great example of … Continued

Is Branding Friend or Foe?

On from Analytics Culture

Last week, I had an interesting conversation with a contact of mine at an insurance company. She is a very sharp analyst: holds an M. Sc. in Business Intelligence, is fluent in SAS speak, etc., and she is the official Web Analyst of the company. First of all, the simple fact that she can devote … Continued

How Sophisticated Are You?

On from Analytics Culture

I believe Stratigent’s The Evolution of Sophistication presented by Josh Manion was one of the most interesting things published in Web Analytics in recent months. In the paper, he shows the results of a survey conducted with more than 60 companies, covering their various types of practices in web Analytics as well as how they … Continued

What Is Our Framework?

On from Analytics Culture

Life is full of coincidences. One just happened yesterday. In case you don’t know, I have a lot of admiration for Jim Novo’s work. So, yesterday I happened to read his “About the Blog”, and there it was, a long statement about analytics culture, and how it should (and going to) change businesses. The whole … Continued