LAYING THE FOUNDATIONS

KWANTYX takes care of your online data collection, data integrity, and reliability using Google Tag Manager or Tealium. We also optimize your Google Analytics setup (We service Adobe Analytics and Webtrends accounts as well). We can monitor everything year-round to make sure nothing compromises the results upon which you make important decisions.

This is the foundation of our services. Inaccurate data will never generate good insights. Can you imagine making decisions with poor information? We all know how risky this is to your business.

WE INSIST: monitoring how your data is collected to make sure everything appears correctly in your analytics reports requires special expertise so that errors do not corrupt your information. You know as well as we how fast the digital world changes, how often new content and functions are added, how often technical problems emerge. Let KWANTYX guarantee the quality of your digital data, so you won’t have to worry.

 

ANSWERING YOUR QUESTIONS

Our analyses answer your important questions so that you will have actionable insight for all those dogged questions. Let us show you where new value lies.

Whether you need to optimize your online campaigns, your Web or social content engagement, or your online transactions, KWANTYX will shed light on your data and uncover new business opportunities.

We will spot those new opportunities, and we will even help you better organize your analytics internally, if you wish.

 

CONTINUOUS ANALYSES

We become your true “in-house” analysts thanks to our flexible, simple, and no-surprise plans. KWANTYX is your Marketing Analytics resource giving you immediate access to high-level expertise. This is a resource intensive task, and difficult to staff up. We take care of it so you don’t have to.

KWANTYX is at its most powerful and very best when we work with you over the long term. We then acquire a deep understanding of your business challenges and become better positioned to help you reach your goals. There is no telling how rich and valuable a relationship with us can be.

With your retainer plan, you will have expert analysts working for you! We will take all your requests for analysis, answer all your questions, and we will even initiate our own exploratory projects with your data. You will get regular reports on how your online investments are performing, presentations to your teams, and actionable recommendations on how to get more from your web properties.

 

STATISTICAL USABILITY

Want to know exactly what catches your visitors’ attention on your website? Need to know why some visitors leave during checkout or why some don’t fill out your form? With Statistical Usability, we can tell you the WHY behind what visitors do and don’t do on your website. Imagine SEEING what people actually do on your website, and being able to replay every bit of every visit. Why the term “statistical”? Because we can observe hundreds of visits, which means multiple times more cases than what a traditional usability lab can do. “Statistical”, because, above all, we can SEGMENT all those use-cases and analyze how the different user groups interacted with your content and processes. We are thus able to give you very high quality insights about those aspects of your online efforts.This complex technique delivers crucial information so that you can increase the performance of your online presence, whether you seek higher conversion rates or lasting visitor engagement with your content. KWANTYX WILL know what works on your website and what can be made to return more on your online investment because we will know WHY.

 

RELATED SERVICES

 

KPI DEFINITION

We live in a data inundated world, and your company is no exception. It is vital that you know which data, which metrics are the most important to your success. Doing business without analytics is like driving with closed eyes; without KPIs, you may see the road but you won’t know your path.

KWANTYX has been involved in numerous KPI definition projects. We have developed our own efficient project methodology so that they bring results in short order.

 

DYNAMIC VOC

Attitudinal Analysis surveys, often referred to as Voice of Customer, add enormous insight to our behavioral analysis. Surveys come in all shapes and can be quite complex in their design. At KWANTYX, we prefer to administer dynamic questions triggered by people’s behavior at the very moment they occur! We assess what visitors told us, and we use responses to create segments and to give context to what they actually did. Precious feedback for powerful recommendations!

 

DASHBOARD DESIGN & PRODUCTION

Dashboards have recently come into vogue. They are often poorly understood and can be mistakenly perceived as applications that easily bring all the right information about a business via automation.

Dashboards are, above all, communication tools that convey results. By their very nature, they cannot accomplish the work of a seasoned analyst. And to be effective communication tools, dashboards must be well designed and well constructed.

With careful attention to the principles of good construction and its long experience in the design of dashboards, KWANTYX can be your partner of choice in these important projects.